Mercier Champagne 1891-1903
Born in Épernay, France, in 1838, Eugène Mercier was a famous champagne maker. His great idea was to make champagne a drink for ordinary people, not just the wealthy. It is likely that these champagne-themed menus were commissioned to distribute to his customers. Dated circa 1891 to 1903, they showed the celebratory nature of champagne. They were blank, ready to be written or printed upon.
The founder of Domaine Champagne Mercier, Mercier was a master of showmanship and had an innate understanding of how to promote his product. Mercier ordered the construction of the world’s largest wine barrel – a Cathedral of Champagne – that was estimated to hold 200,000 bottles. He organized trips for customers in a Mercier-branded hydrogen balloon above Paris and he spent two years shooting the first-ever film that showed the champagne production process. All innovative stuff.
He also had immense underground cellars built that to this day receive more than 100,000 visitors a year. Mercier died in 1904 but his famous champagne house still flourishes.
Courtesy Lou Greenstein.
Gallery quality Giclée print on natural white, matte, 100% cotton rag, acid and lignin free archival paper using Epson K3 archival inks. Custom printed with border for matting and framing.
All printed in USA.